Email Deliverability Problems Ahead: 11 Red Flashing Warning Signs
![11 Red Flashing Warning Signs of Email Deliverability Problems Ahead](https://www.emailmarketingrules.com/wp-content/uploads/2019/07/Red_Flashing_Warning_Signs_of_Email_Deliverability_Problems_Ahead.png)
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock. But, honestly, email deliverability problems are rarely a surprise if you know what to look out for.
In this post, Clea Moore, Director of Deliverability Strategy at Oracle Marketing Cloud Consulting, shares a list of events that often precede email deliverability problems:
- Changing Email Service Providers
- Warming Up a New IP Address
- Warming Up a New Sending Subdomain
- When Doing High-Volume Ad-Hoc Sends
- During Peak Season Sending
- When Bounce Rates Start to Exceed 3%-5%
- When Opening Up a New Subscriber Acquisition Source
- During Periods of Faster-than-Usual List Growth
- When Email Complaint Rates Start to Exceed 0.2%
- When Your Open Rates Drop Dramatically at a Particular Mailbox Provider
- When Your Open Rates Average 5% or Less at a Particular Mailbox Provider
For a detailed discussion of each of these, plus more advice on when to seek the help of a deliverability expert…