Webinar: “What Works Best for Email Marketing Now?” on May 29

What Works Best for Email Marketing Now? SEMrush webinar

What works best for email marketing now? How can email be integrated as part of a content marketing campaign? Has email marketing become less important to the marketing mix for content marketers? AWeber’s Jill Fanslau and I answer those questions and more when we join co-hosts David Bain and Judith Lewis for…

Litmus’s Delivering Podcast: Asking the Right Questions

Delivering Episode 3: Asking the Right Questions with Chad S. White

Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood metrics The right email metrics…

The Rise of Exploitive Email Click Bots

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem…

The Latest B2B Email Marketing Trends

The Latest Trends in B2B Email Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…

The Last Word on April 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 13 Email Marketing Statistics That Are Shaping 2019 and Beyond (Convince & Convert) Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back (Litmus) Insightful & entertaining…

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