SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?

Marketing Scoop 2.33

How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…

2-Year Anniversary of the 3rd Edition of “Email Marketing Rules”

2-Year Anniversary of 3rd Edition of Email Marketing Rules

Two years ago today, the 3rd Edition of “Email Marketing Rules” was published. Weighing in at 467 pages, many consider it the most comprehensive books on email marketing ever. I’ve been exceedingly proud that I’ve been able to provide marketers with a source of trusted advice on this critical marketing channel. 96%…

How to Use AI Subject Line and Copywriting Tools Successfully

Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Oracle Marketing Cloud Consulting has…

Litmus’s Delivering Podcast: Asking the Right Questions

Delivering Episode 3: Asking the Right Questions with Chad S. White

Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals. In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about: Where brands go wrong with email analytics The most commonly misunderstood metrics The right email metrics…

The Rise of Exploitive Email Click Bots

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem…

The Latest B2B Email Marketing Trends

The Latest Trends in B2B Email Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…

The Last Word on April 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 13 Email Marketing Statistics That Are Shaping 2019 and Beyond (Convince & Convert) Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back (Litmus) Insightful & entertaining…

Follow

Get every new post delivered to your Inbox

Join other followers