Litmus’s Delivering Podcast: Asking the Right Questions
![Delivering Episode 3: Asking the Right Questions with Chad S. White](https://www.emailmarketingrules.com/wp-content/uploads/2019/05/Litmus-Delivering-Podcast-Episode-3.png)
Email analytics are pivotal to achieving marketing success, but many marketers misunderstand what the numbers are telling them or set the wrong goals.
In episode 3 of Delivering podcast, Litmus’s Jason Rodriguez and I talk about:
- Where brands go wrong with email analytics
- The most commonly misunderstood metrics
- The right email metrics to focus your attention on
- How an email brief can keep your campaign success metrics aligned
- Where the gaps are in email performance visibility and how to try to close those gaps
- How the desiloing of email marketing is driving the need for more cross-channel visibility
- Cost-mindsets versus growth-mindsets
- Why maximizing email marketing’s ROI isn’t the end goal
For a discussion of each of these issues…