20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to…

Campaign Monitor: 2018 Email Marketing Predictions

What’s in store for email marketers in 2018? Campaign Monitor asked this question to me and five other email experts: Samantha Anderl, Senior Director, Acquisition Channels, Campaign Monitor Alex Williams, Creative Director, Trendline Interactive Philip Storey, Founder and CEO, Enchant Kath Pay, CEO, Holistic Email Marketing Jordie van Rijn, Founder, emailvendorselection.com My…

The 30+ Emails that Email Marketers Love Most

30 Must-Subscribe Brands

The first step in designing a great email of your own is often receiving a great email from another brand. In a word, the first step is Inspiration. To get their inspiration fix, 64% of marketers subscribe to 20 or more brands’ emails. Just over 9% of marketers subscribe to 100 or…

Webinar: The Top 5 Opportunities for Improving Your Email Creative on Dec. 12

Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings…

Report: 2017 State of Email Creative

2017 State of Email Creative

Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…

Sleeknote’s E-Commerce Boost Podcast: The Hierarchy of Subscriber Needs

I’m honored to be among the first guests on Sleeknote’s new podcast, E-Commerce Boost. In my episode, I spoke with Sleeknote’s Julie Fjeldgaard about the Hierarchy of Subscriber Needs. I explain why creating respectful, functional, valuable, and remarkable email experiences is critical to email marketing success. In addition to the Hierarchy of…

Email Brand Guidelines: Why You Need Them and What to Put in Them

Why You Need Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…

Email Marketing Job Hotspots and Hot Skills

Email Marketing Job Hotspots and Hot Skills

Looking for an email marketing job in the US? Then California, Massachusetts, Georgia, Illinois, and New York are the top states for you. In Canada? Then Ontario is tops. In the United Kingdom? London is king. Those are the top locations that were listed in the highest number of job postings to…

The Last Word on October 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Better Email on Design (Jason Rodriguez) 95% Boost in Conversions from a Small, Simple Change (Email Optimization Shop) What annoys your clients the most when receiving an email? (Smart Insights) Why…

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