Report: 2017 State of Email Creative

Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…

Sleeknote’s E-Commerce Boost Podcast: The Hierarchy of Subscriber Needs

I’m honored to be among the first guests on Sleeknote’s new podcast, E-Commerce Boost. In my episode, I spoke with Sleeknote’s Julie Fjeldgaard about the Hierarchy of Subscriber Needs. I explain why creating respectful, functional, valuable, and remarkable email experiences is critical to email marketing success. In addition to the Hierarchy of…

Email Brand Guidelines: Why You Need Them and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…

Email Marketing Job Hotspots and Hot Skills

Looking for an email marketing job in the US? Then California, Massachusetts, Georgia, Illinois, and New York are the top states for you. In Canada? Then Ontario is tops. In the United Kingdom? London is king. Those are the top locations that were listed in the highest number of job postings to…

The Last Word on October 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Better Email on Design (Jason Rodriguez) 95% Boost in Conversions from a Small, Simple Change (Email Optimization Shop) What annoys your clients the most when receiving an email? (Smart Insights) Why…

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