The Verdict on Single Opt-In vs. Double Opt-In

We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. After weighing all the evidence, we’ve come to the following three opinions: Single opt-in just isn’t an option for everyone. Boiling permission…

How Microsoft Could Leverage LinkedIn’s Business

I spoke with CIO Dive about the Microsoft-LinkedIn deal and what the synergies are. Here are the three key questions they asked along with my responses: What is Microsoft going to do with LinkedIn user data? Beyond the synergies around Microsoft’s Dynamics CRM and Bing ad targeting, LinkedIn user data could be…

4 Fears Email Marketers Need to Conquer

When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…

5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers

Microsoft’s announced $26 billion acquisition of LinkedIn today will not only net the tech giant the top business-oriented social network, but the move could have several ramifications for email users and email marketers. Here are five possible scenarios to watch for: LinkedIn messaging replaced by Outlook 365 LinkedIn contacts integrated into Outlook…

Single Opt-in vs. Double Opt-in: The Court of Public Opinion

The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. These comments deserve consideration and…

The Last Word on May 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How do mobile responsive emails impact on open and click rates? (Smart Insights) Complexity of email blog series – Part 5: Sending emails (Striata) Instant Apps delivers Android software to your phone’s…

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