Email Is Vital to a Sharing Strategy

When you want your customers to share their experiences with your brand, you should not just be thinking about social. You should think about email as well. In Getting the Most from Your Email Content, ClickZ’s Susan Kuchinskas shares details from Sperry’s Odyssey Project, which created individually tailored adventures for nearly 80…

Infographic: Creating Memorable, Shareworthy Email Experiences

All marketers want to create relevant experiences for their email subscribers, but unfortunately the vast majority are not succeeding on a regular basis, according to joint research by Litmus and Fluent. We asked US consumers if they’d received a memorable promotional email in the past 2 months from any of the brands…

The Pros & Cons of the New ‘Block’ Button from Gmail

Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. This option is just one…

4 Characteristics of Contextually Aware Emails

“Email is the most contextual medium—much more than the web,” Kevin Mandeville, Litmus’ content designer, said during a targeting and hacks workshop at The Email Design Conference in Boston last week. “We know much more about our users.” Kevin was speaking mostly about marketers’ ability to target email clients like Outlook and…

‘The Email Episode’ of Salesforce’s new Marketing Cloudcast

I was honored to be one of the first guests on Salesforce’s new podcast, the Marketing Cloudcast, which is hosted by my friends Heike Young and Joel Book. The podcast is available on Soundcloud and via iTunes. In “The Email Episode: Giving Email a Little Respect,” we talk about: What I do…

The Benefits and Challenges of Interactive Emails

How to bring interactivity to email—and whether we should—was a major topic at The Email Design Conference last month. In this article, Fast Company talks with Justine Jordan and I and others in the industry about the benefits and challenges of interactive emails. I summed up the benefits of bringing video, carousels,…

The Last Word on August 2015

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Android Fragmentation Visualized (Open Signal) Microsoft Outlook For Apple Watch One-Ups Apple’s Native Email Client (TechCrunch) Why Open-Bait Doesn’t Work in Email (Email Critic) Your Email Marketing May Impact Your Rankings…

1-Year Anniversary of ‘Email Marketing Rules’: Thanks for Your Support!

The 2nd Edition of “Email Marketing Rules” was published 1 year ago today and I just want to again say, Thank You! Thanks to everyone who has purchased it. Thanks to everyone who has tweeted, blogged, and otherwise said nice things about it. And an extra big thanks to the 57 people…

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