8 Keys to Making Your Emails Go Viral

“It’s the scatter shot of social versus that sniper bullet of the forward.” That’s how I described the difference between the reach-maximizing social share and the conversion-maximizing email forward in an interview with Elyse Dupré of Direct Marketing News about the findings of our Viral Email report. We spoke at length about…

The Dangers of Not Regularly Reviewing Your Triggered Emails

Triggered emails have a reputation for being ‘set it and forget it” programs. Unfortunately, that’s just not true, and it’s becoming less and less true every day. As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and…

The Viral Email Report: How to Make Your Emails Go Viral

We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a much more powerful influencer. In our latest research report, The Viral…

The Last Word on May 2015

A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers Which Digital Channels Are Marketers Best Able to Measure for ROI? (Marketing Charts) Top Ten Tips to Improved Email Deliverability (Inbox Marketer) How To Send a Hidden Version of Your Email…

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