Is Email Marketing Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email marketing program. In this Email Insider column for MediaPost, talk about: The behaviors that indicate an “email marketing is cheap” mentality vs. an “email marketing’s ROI is high” mentality The results of these two lines of…

On the Horizon: Subject Line Designers?

Given the lift in message engagement that’s seen in nearly every channel when you add an image to a message, it’s exciting that we now have limited use of images in subject lines. As I discuss in Salesforce’s 100 Inspiring Subject Lines, special characters like stars and hearts started appearing in the…

6 Retail Email Marketing Priorities for 2015

Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…

Email Carousels: Another Step toward Email’s Rich Content Future

At the end of Email Marketing Rules, I say, “The emails of the future will be much more like sending subscribers a microsite than a static message. People will be able to watch videos, browse product assortments, and make purchases—all without leaving their inboxes.” Following decent progress on video in email over…

The Last Word on February 2015

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Engagement Totally Matters (The Email Skinny) Sender reputation and personalized deliverability: what inbox engagement really means (MailUp) ISPs Live in the Age of the Customer, Do You? (Email Experience Council) Under…

6-Month Anniversary of “Email Marketing Rules”: Thank You!

The 2nd Edition of “Email Marketing Rules” was published 6 months ago today and I just want to say, Thank You! Thanks to everyone who has bought it. Thanks to everyone who has tweeted, blogged, and otherwise said nice things about it. And an extra big thanks to everyone who has reviewed…

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