The Last Word on February 2015

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Engagement Totally Matters (The Email Skinny)

Sender reputation and personalized deliverability: what inbox engagement really means (MailUp)

ISPs Live in the Age of the Customer, Do You? (Email Experience Council)

Under the hood of the new Outlook app (Display Block)

Episode 8: Our Top 5 Predictions for Email Design in 2015 (Litmus)

New Google Algorithm Hits Websites Lacking Responsive Design (Rival IQ)

Which ESPs Give Email Marketers ESP? (DM News)

Insightful & entertaining tweets

@meladorri: I love my job. I love this industry. I love the email community. No, I’m not drunk. Just sentimental. @litmusapp #eec15 #emailgeeks

@asouers: Matt Moleski at Comcast says they identify users who use Spam as Delete and don’t allow them to impact your sender reputation. #EEC15

@SimmsJenkins: 90% of U.S. adults like to receive promotional emails from companies they do business with. 69% have bought from an email. @MarketingSherpa

@meladorri: “Mobile ready emails are a huge improvement in company perception.” YES! And subscriber happiness/experience. @matty_caldwell #eec15

@iamelliot: Poop emoji is acceptable for subject line use, right?

Great additions to the Swipe File pinboards

Jack Spade email builds toward CTA and has responsive header and footer >> View the pin

American Apparel emails checks whether subscribers are thinking spring or winter >> View the pin

Blue Nile 3-email cart abandonment series >> View the pin

Kate Spade does year-long promotional email series >> View the pin

Noteworthy subject lines

American Apparel, 2/5 — It’s #pantytime
American Red Cross, 2/24 — #GiveWhatFireTakes
Chili’s, 2/18 — Go Warm Up The Car- Chili’s is Open!
Clinique, 2/17 — Start the Lunar New Year in Style + FREE lipstick
Garnet Hill, 2/17 — The Presidents’ Day Sale — re-elected for one more day
FansEdge, 2/1 — The Patriots Are XLIX Champions!
Levi’s, 2/1 — TIMEOUT. These jeans are game-changers.
Clinique, 2/1 — Super Roll: NEW fragrance rollerballs + FREE body cream mini.
Zulily, 2/1 — Your Super Sunday Lineup: Buster Brown, AM PM, Hop to It toys, Spectrum home organization and more
eBags, 2/1 — Hut…Hut…SALE!
NFLshop, 2/1 — Patroits Fan, 9 Hrs. to Kickoff! Get Ready for Super Bowl XLIX!
Uncommon Goods, 2/3 — We Found 10 Matches For Your Valentine
MoMA Store, 2/1 — Give Back to All Your Valentines! + Free Shipping Over $50
ModCloth, 2/23 — Real ModCloth employees model your fave swimsuits!
ThinkGeek, 2/17 — 10 months to go: suit up with new Star Wars exclusives!
Anthropologie, 2/7 — Is this the end of skinny jeans?
Ann Taylor, 2/2 — Will Spring Come Early? We’ve Got A Dress For That!
Clinique, 2/2 — 20 shades of flawless + FREE Superprimer mini

New posts on

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10 Experts on How to Use Email Marketing for Events

4 Key Subject Line Trends Driven by Mobile and Social

Disconnects on Metrics: Health vs. Optimization vs. Success Metrics

Valentines for Email Marketers

January Review & Season Wrap-Up for the 2014 Email Marketing Holiday Calendar

Trends for 2015: Views from 10 Email Marketing Experts

The Last Word on January 2015

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