The Last Word on February 2015
Must-read articles, posts & whitepapers
Engagement Totally Matters (The Email Skinny)
ISPs Live in the Age of the Customer, Do You? (Email Experience Council)
Under the hood of the new Outlook app (Display Block)
Which ESPs Give Email Marketers ESP? (DM News)
Insightful & entertaining tweets
@iamelliot: Poop emoji is acceptable for subject line use, right?
Great additions to the Swipe File pinboards
Jack Spade email builds toward CTA and has responsive header and footer >> View the pin
American Apparel emails checks whether subscribers are thinking spring or winter >> View the pin
Blue Nile 3-email cart abandonment series >> View the pin
Kate Spade does year-long promotional email series >> View the pin
Noteworthy subject lines
American Apparel, 2/5 — It’s #pantytime
American Red Cross, 2/24 — #GiveWhatFireTakes
Chili’s, 2/18 — Go Warm Up The Car- Chili’s is Open!
Clinique, 2/17 — Start the Lunar New Year in Style + FREE lipstick
Garnet Hill, 2/17 — The Presidents’ Day Sale — re-elected for one more day
FansEdge, 2/1 — The Patriots Are XLIX Champions!
Levi’s, 2/1 — TIMEOUT. These jeans are game-changers.
Clinique, 2/1 — Super Roll: NEW fragrance rollerballs + FREE body cream mini.
Zulily, 2/1 — Your Super Sunday Lineup: Buster Brown, AM PM, Hop to It toys, Spectrum home organization and more
eBags, 2/1 — Hut…Hut…SALE!
NFLshop, 2/1 — Patroits Fan, 9 Hrs. to Kickoff! Get Ready for Super Bowl XLIX!
Uncommon Goods, 2/3 — We Found 10 Matches For Your Valentine
MoMA Store, 2/1 — Give Back to All Your Valentines! + Free Shipping Over $50
ModCloth, 2/23 — Real ModCloth employees model your fave swimsuits!
ThinkGeek, 2/17 — 10 months to go: suit up with new Star Wars exclusives!
Anthropologie, 2/7 — Is this the end of skinny jeans?
Ann Taylor, 2/2 — Will Spring Come Early? We’ve Got A Dress For That!
Clinique, 2/2 — 20 shades of flawless + FREE Superprimer mini