100 Inspiring Subject Lines: 2006 to 2014

The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales message, tapping into the voice of your customers, or just conveying your brand’s attitude, creativity in less than half the length of a…

9 Experts Weigh in on Email Metrics that Matter

If you’re just looking at your email open and click rates, you’re missing out, says Tim Watson, founder of email marketing consultancy Zettasphere. I couldn’t agree more. To help marketers better understand how to use the email metrics that are available to them, Tim asked me and eight other email marketing experts…

The New Litmus Test for a Great Email Marketing Program

I used to say the hallmark of a great email marketing program was that they have a robust A/B testing program. It’s not just because I consider A/B testing a key optimization tool and a vital part of “listening” to subscribers, but because if a brand is taking the time to follow…

How 4 Social Media Predictions Impact Email Marketers

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, it immediately had me thinking about how they affect email marketers. Here are four of the predictions that jumped out at me as being particularly relevant to email marketers:…

13 Charts from “Email Marketing Rules”

Throughout the 2nd Edition of Email Marketing Rules, I have charts to help readers with various email marketing concepts including media types, permission strength, and email interactions. All of these charts are now available in the Email Marketing Dictionary on EmailMarketingRules.com, as well as on Pinterest. >> View the charts in the…

December Review & January Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For December, we predicted that major retailers would send their active subscribers 28 promotional emails. That prediction turned out…

The Last Word on December 2014

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Study Sheds New Light On ‘Dark’ Social, Finds Consumers Underestimate Their Own Behavior 2-to-1 (MediaPost) For Retailers, Email Marketing Helped Boost Cyber Monday (The Street) Gmail: Larger font sizes don’t mean…

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