Case in Point: Why You Should Audit Your Signup Process

Doing process audits may seem like a waste of time. After all, you probably won’t find anything major and there are lots of other things on your to-do list. But then again, you might indeed find something major and be super thankful you took the time to investigate. Last month, I released…

Most Tweetable Tweets from Connections 2013

ExactTarget Connections was awesome! Beyond meeting tons of great people, old friends and new, there was lots of great content that kept me busy tweeting for four days straight. We’ve already shared 100 Tweets About Leadership and the Power to Lead from Within and Josh Kimber shared the 25 Top Tweets from…

Get “Email Marketing Rules” for Free in Honor of Connections 2013

In celebration of Connections 2013, ExactTarget is making the Kindle Book edition of my book, Email Marketing Rules, available for free today through Thursday. Just visit Amazon.com to download it for free (no coupon code necessary) and then install the free Kindle app to read it on any smartphone, tablet or computer….

4 Reasons to Update Email Images Post-Send

Broadcast email content doesn’t have to be static. By updating the image source files—in other words, saving a new image to the same URL path—you can change the content of an email after you’ve sent it. Here are four reasons why you might want to do that: 1. A Featured Product Has…

Where You Can Find Me during Connections 2013

I’m super excited about next week’s Connections, which will be my third. If you’re attending, I’d love to meet you. Here’s where you can find me: MONDAY 4p – 5:30p >> I’m attending the Town Hall with Scott Dorsey and Marc Benioff. TUESDAY 9p – midnight >> I’m a featured guest at…

All-Star Email Marketing Author Session on Oct. 15

Wish you had your own panel of email marketing luminaries to answer all your burning questions? Well, this is your chance. Join Simms Jenkins, DJ Waldow and myself for a unique webinar event on Tuesday, Oct. 15 at 2pm ET, where you decide what questions we’ll answer. Plus, if your question is…

Five Predictions for the Email Marketing Holiday Season

For those marketers who already have visions of Christmas emails dancing in their head, here are my email marketing predictions for this holiday season: 1. Marketers will send more responsive emails on high-mobility days. After the last holiday season, the shift to mobile reading of emails is now unequivocally too big to…

Holiday Inspirations from the Email Swipe File

Already have visions of holiday emails dancing in your head? So do we. In Holiday Inspirations from the Email Swipe File, you’ll find festive examples of holiday emails that illustrate 14 important holiday email tactics, including… Trumpet the Start of the Holiday Season Bring Seasonal Flair to Triggered Emails Accommodate Santa’s Fat…

The Last Word on August 2013

A roundup of articles, posts, tweets and emails you might have missed last month… Must-read articles, posts & whitepapers Deliverability Misconceptions: The Insider Break-down (Experian) The Habits Of Highly Ineffective Email Marketers (MediaPost) What’s an Email Hash, Anyway? (ClickZ) Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile…

B2C Brands Sent Subscribers 13.2 Emails on Average during August 2013

During August, B2C brands sent each of their active subscribers 13.2 promotional emails on average, based on the anonymous tracking of more than 140 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. That’s up 1% from the previous month. Retailers sent each of their subscribers 16.2 promotional emails on…

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