Winter Edition of the Email Marketer’s Holiday Planning Checklist

Internet_Retailer_logoAs we work our way through Cyber Monday—the kickoff of what is becoming Cyber Week—the holiday season is now in full force. December is when retailers’ email programs work the hardest.

In the third and final of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:

  • Fine tune your order-by deadline messaging
  • Create your season’s greeting email or, if you prefer, “Happy New Year” email
  • Develop post-Christmas messaging
  • Plan to take down your holiday email template
  • Do a post-mortem
  • Update your swipe file

For the full details on each of these recommendations, which include a lot of tips and stats just for retailers…

>> Read the full article on InternetRetailer.com.

And for even more holiday planning advice, check out our 2014 Email Marketing Holiday Calendar.

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