Webbula: How Did the Email Industry Do During the Pandemic?
![How do you think the email industry did during the pandemic?](https://www.emailmarketingrules.com/wp-content/uploads/2022/03/Webbula-How-do-you-think-the-email-industry-did-during-the-pandemic.jpeg)
Email marketing was in heavy use during the early months of the pandemic. Webbula reached out to 9 email marketing experts, including me, to get our take on how the email industry did?
There were definitely a variety of opinions on just how we did as an industry. In my answer to the question, I focused on two things:
- The role that empathy played in brands’ email messaging, and
- How companies that were constrained in their messaging used brand building
To read my response, as well as the eight others…
>> Read the full article on the Webbula Blog