Webbula: How Did the Email Industry Do During the Pandemic?

How do you think the email industry did during the pandemic?

Email marketing was in heavy use during the early months of the pandemic. Webbula reached out to 9 email marketing experts, including me, to get our take on how the email industry did?

There were definitely a variety of opinions on just how we did as an industry. In my answer to the question, I focused on two things:

  1. The role that empathy played in brands’ email messaging, and
  2. How companies that were constrained in their messaging used brand building

To read my response, as well as the eight others…

>> Read the full article on the Webbula Blog

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