Tweetables from Connections 2014
Posted by Chad S. White on September 25, 2014
It was a great week at Connections and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Connections at #CNX14.
Watch the Digital Marketing Event of the Year from your desk! Sign up for #CNX14 Livestream! http://extg.co/1CSjIRO [Tweet]
Bringing together known customer data and anonymous customer data has been a big challenge. -Matt Smith of Best Buy #CNX14 [Tweet]
By paying attention to where customers are in the lifecycle of a product like smartphones, we can send relevant messages. -Best Buy #CNX14 [Tweet]
20% of donations to DonorsChoose.org come from email marketing. #CNX14 [Tweet]
The majority of @ExactTarget customers are using the Marketing Cloud for more than one channel now. #CNX14 [Tweet]
LiveNation tracks 4,000 attributes for each of their customers. #CNX14 [Tweet]
Thanks to everyone who attended my #CNX14 session. You can find the slides and resource list here >> http://www.emailmarketingrules.com/email-subscriber-lifecycle-strategies-swipe-file/ [Tweet]
RT @lauramaggie: Full, front & back, single-spaced page of notes coming out of @chadswhite’s Email Lifecycle Strategies #ohthetakeaways! #CNX14 [Tweet]
Lots of small, real-time interactions add up to a long, detailed customer journey. -Gabriel Stricker of Twitter #CNX14 [Tweet]
Innovation is now the mantle of every department within a company–marketing, accounting, legal… -Gabriel Stricker of Twitter [Tweet]
The ability to micro-target has totally changed how we do business. -Beth Comstock of GE #CNX14 [Tweet]
Mindshare before market share. -Beth Comstock of GE #CNX14 [Tweet]
Geeks are more “artists” than artists are. -@iamwill #CNX14 [Tweet]
Awesome! @thescript and @iamwill rocking out together at #CNX14 http://t.co/ntqANkR32c [Tweet]
RT @jkrohrs: Watch the #CNX14 CMO Conversations panel here: http://t.co/hpGROC9m71. Great insights from @gabrielstricker @bethcomstock & @nickbesbeas. [Tweet]
Simon malls trades free wifi access in exchange for an email opt-in. #CNX14 [Tweet]
Sirius XM radio manages hundreds of Facebook pages and Twitter accounts. #CNX14 [Tweet]
Mobile is where most of our customer interactions are taking place. -Mark Highland of Gannett #CNX14 [Tweet]
We are not loyal to a company because of a program. -Maggie Lang of Kimpton Hotels [Tweet]
Technology needs to map up to a culture. -Maggie Lang of Kimpton Hotels #CNX14 [Tweet]
McDonald’s has 14,500 Facebook pages–one for each local store to address local customers. #CNX14 [Tweet]
We have to connect and interact with our customers at the local level, not just the brand level. -David Martinelli of McDonald’s #CNX14 [Tweet]
They are not trying to read our emails. They are trying to delete them. We want to prevent that through relevance. -@JonPowell31 #CNX14 [Tweet]
Difficulty and length are impediments to action but are not as bad as unnecessary difficulty and length. -@JonPowell31 #CNX14 [Tweet]
RT @joshkimber: @lvojvodich @bradgressel @chadswhite @LudoRaedts @alexandani The Top 15 People at #CX14 and you’re one of them. http://j.mp/1xfW1l2 [Tweet]
Over the past year, @ExactTarget customers have sent 237 billion emails, including 8.5 billion triggered emails. #CNX14 [Tweet]
To get our Spark newsletter, send a blank email to spark@sendmespark.com. New functionally announced at #CNX14 [Tweet]
This new “blank email opt-in” functionality is a cool new flavor of confirmed opt-in. #CNX14 [Tweet]
Hulu uses behavior analytics to determine when is the best time to approach users about upgrading to Hulu Plus. #CNX14 [Tweet]
Real-time data collection is absolutely critical to powering personalization and triggered emails. -Dasha Gastol of Diesel #CNX14 [Tweet]
Sales conversions increased 15% to 25% by adding personalized recommendations to cart abandonment emails. -Dasha Gastol of Diesel #CNX14 [Tweet]
Lee’s number one source of subscribers is the lightbox signup form on their website. #CNX14 [Tweet]
The email signup confirmation page on Lee.com asks new subscribers to take a style quiz for profiling purposes. #CNX14 [Tweet]
Dollar Bank’s welcome emails have 60%+ open rates versus roughly 30% for their other emails. #CNX14 [Tweet]
Lee’s emails with promotional CTAs do better in morning and those with social and other non-promo CTAs do better in evening. #CNX14 [Tweet]
Lee sends a birthday email, a half-birthday email, and a birthday wish list email a few weeks before a b-day. -@EmailGirl #CNX14 [Tweet]
Lee gives subscribers the opportunity to opt up to receive extra special emails during the holiday season. -@EmailGirl #CNX14 [Tweet]
RT @mikeramo: ‘OPT UP’ I have heard this term 100 this week and plan to take it home and use it Thanks @chadswhite @andreasmith77 @EmailGirl #CNX14 [Tweet]
Webroot ran into deliverability issues because of a free trial offer that was attracting poor quality addresses. #CNX14 [Tweet]
Webroot uses different sending strategies for inactives at different ISPs. #CNX14 [Tweet]
RT @NancyWeaver: “@jkrohrs: #CNX14 friends, get seats early for @realjohngreen’s 9am keynote. Stellar. #dftba http://t.co/SaoYcxbfAQ” Can’t wait! [Tweet]
Great catching up with @swerdtoyourmom @jacaldwell @jcohen808 @mostew @DerekBHarding at #CNX14 [Tweet]
Cedar Point theme parks have 3 journeys they focus on: pre-visit, time in park, and post-visit. #CNX14 [Tweet]
You don’t become authentic. You become yourself over and over again. -John Green #CNX14 [Tweet]
Sometimes the really important metrics aren’t the apparent ones. -John Green #CNX14 [Tweet]
Feeling good about myself. My 1st book outsold John Green’s. “Email Marketing Rules” the Movie? #CNX14 [Tweet]
What’s bad for your community is ways bad for your business. -John Green #CNX14 [Tweet]
The problem with selling a long-term relationship is you don’t have it anymore. -John Green about monetizing relationships #CNX14 [Tweet]
If you allow a good community to guide you, they will show you yourself again and again. -John Green #CNX14 [Tweet]
About 27% of time spent on mobile devices is spent on Facebook or Instagram. #CNX14 [Tweet]
RT @kyleplacy: Download all the #CNX14 breakout session slides on @Slideshare – http://www.slideshare.net/exacttarget [Tweet]
We like to think about the next best action, because it is not always the next best offer. -Rob Davis of Accenture #CNX14 [Tweet]
It used to take Xcel Energy 4-6 weeks to create an audience list for an email send. #CNX14 [Tweet]
40% of Xcel Energy’s customers have made a selection in their preference center. #CNX14 [Tweet]
RT @swerdtoyourmom: Famous #emailmarketing author, @chadswhite meeting & greeting one of his biggest fans, @jacaldwell #CNX14 http://t.co/CSwdv3B1FK [Tweet]
Loving the dancers/cameramen here at #CNX14 [Tweet]
If you have to force yourself to tweet, then you shouldn’t be tweeting. -@mindykaling #CNX14 [Tweet]
When you are trying to come up, it is all about putting in the time. -@mindykaling #CNX14 [Tweet]
It has been a great #CNX14. See everyone at #CNX15 in NYC June 15-17, 2015. [Tweet]
Category: Uncategorized
Tags: Deliverability, Email Design & Body Content, Industry Perspective, List Building & Profiling, Targeting & Personalization
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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