Turn Challenges into Opportunities with Retail Touchpoints Optimized
Retailers face distinctive challenges throughout the customer lifecycle, but with every challenge comes an opportunity. Start using your marketing challenges to your brand’s advantage and break through the noise and clutter.
In Retail Touchpoints Optimized, we’ve broken down the retail customer’s lifecycle into five touchpoints—acquisition, onboarding, promotion, abandonment, and post-purchase—and explained cross-channel strategies to implement during each touchpoint. This report also contains new research on the data collected on retailers’ email opt-in forms, the content of retailers’ welcome emails, the number of emails sent to subscribers during their first 30 days post-opt-in, and much more.