The Last Word on June 2025

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Toughest Love Letter Ever to Marketing Leaders (CMSWire)

The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth (McKinsey & Co.)

AI Is Making a Major Impact on Email Marketing Teams, Report Finds (MarTech)

Inbox Evolution: 10 Must-Know Trends from the 2025 RGE Survey Thingy (Really Good Emails)

The 3 Big Factors in Subscriber Growth (Andy Crestodina)

ChatGPT “Absolutely Wrecked” at Chess by Atari 2600 Console From 1977 (Futurism)

How to Use Generative AI For Analytics (Trust Insights)

How AI-Driven Sentiment Analysis Improves Email Copy (Benchmark Email)

Yahoo Mail Rolls Out New ‘Catch Up’ Feature to Help Users Tackle Inbox Overload (Yahoo)

Insightful & entertaining social posts

Need y’all’s help.

Been running a guerrilla campaign to get the acronym GEO associated with Goose Egg Omelets.

It’s a fun, easy project: whenever you see GEO appear on the Internet, just leave a comment about Goose Egg Omelets. Soon enough, the AI models will get it 😎

— Rand Fishkin (@randfish.bsky.social) Jun 12, 2025 at 12:09 PM

Noteworthy subject lines

IKEA Family, 6/9 – 5 ways to make your home safer for National Safety Month
Redbubble, 6/9 – 25% Off Sitewide: Support LGBTQIA+ Artists 🏳️‍🌈
REI, 6/18 – Outside with Pride collection—ft. artist Lisa Congdon 🏳️‍🌈
Urban Outfitters, 6/27 – UO Celebrates Pride: Exclusive Vinyl Drop 🏳️‍🌈
Art.com, 6/1 – 30% Off to Celebrate the Art of Pride
Goldbelly, 6/23 – 🇺🇸🥩July 4th Grill Sale: Wagyu Steaks, Pacific Salmon + Wisconsin Brats!
Williams Sonoma, 6/20 – Red, white & SAVE! Up to 75% Off + Extra 20% Off Clearance
Staples, 6/29 – STARTS NOW: 30% back on your school supply list ✅✅✅
West Elm, 6/11 – 🎓 Head off to college in style with Pottery Barn Dorm
IKEA Family, 6/18 – Your college list, all packed up.
Bass Pro Shops, 6/14 – Celebrating Our U.S. Army’s 250th Birthday
J.Crew, 6/23 – Three new outfits that say ”I’m on vacation”
kate spade, 6/9 – Three ways to wear the Duo bag
REI, 6/6 – Earn a bonus when you buy a gift card of $100+
Art.com, 6/23 – A Solstice Celebration – 25% Off Sitewide
Duluth | Heat Dome Deal, 6/24 – $29.50 BBQ Shirts To Beat The Heat Dome
Patagonia, 6/9 – All-day sun protection for any activity
Chubbies, 6/25 – Chafe Season? Never Heard of Her
kate spade, 6/27 – No such thing as too many sundresses
Clinique Online, 6/14 – The new bronzed neutral = elevated summer glow.
Macy’s, 6/26 – 40-50% off sandals we ❤️ for every occasion
Urban Outfitters, 6/9 – 🦞 it’s (coastal) summer 🦞
kate spade, 6/6 – ➿ Meet the Loop bag ➿
Gap, 6/8 – Playtime, curated by us + email bonus 20% off
Nintendo, 6/5 – Power up with Nintendo Switch 2, available now!
YETI, 6/29 – New Smaller Sizes Of The Easy Access Rachero™ Backpack
Gap, 6/6 – The Gap × Malbon Collection
Crate & Barrel, 6/24 – This acclaimed chef’s new collection just dropped 👀
Overstock, 6/17 – Introducing the EFFY collection 💎
Allrecipes Dinner Tonight, 6/15 – This One Butter Brand Isn’t Worth Your Money
Everlane, 6/2 – “The Most Comfortable Pants I Own”
Crate & Kids, 6/8 – “I love this bed in their room!”
Burlington | Loyalty, 6/25 – You’re invited! Join our FREE loyalty program!
IKEA Family, 6/16 – Chad, have you unlocked your first reward yet?
LinkedIn, 6/25 – The Path to Agentic AI: A Collaborative Approach is starting soon. Joshua Ballantine and 2703 others will be there.

New posts on EmailMarketingRules.com

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The Last Word on May 2025