The Last Word on July 2025

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

How the Attention Economy Is Devouring Gen Z — and the Rest of Us (The New York Times)(gift article)

Q2 2025 Email Patterns, Trends, and Outliers (Really Good Emails)

Rory Sutherland on the Fat Tail of Marketing (Future Commerce)

The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement (Validity)

Your Favorite Model? Thanks to AI, They Might Not Be Real (CNN)

Yahoo Mail to Absorb Comcast Subscriber Mailboxes (Spam Resource)

Perplexity’s Comet Browser Challenges Chrome With AI-First Internet Experience (CMSWire)

OpenAI to Release Web Browser in Challenge to Google Chrome (Reuters)

Inside the Media’s Traffic Apocalypse (New York Magazine)

Nike Faces Class Action Lawsuit Over Misleading Email Marketing (EmailExpert)

Movable Ink Announces Definitive Agreement to be Acquired by STG (Movable Ink)

Ziff David Acquires Email Industries, Organizer of Inbox Expo (Ziff Davis)

Can Bloomingdale’s Bring the Magic Back to Department Stores? (McKinsey & Co.)

Insightful & entertaining social posts

Most consumers are seeing AI summaries in search results

📊 Subscribe to the Chart of the Day newsletter: https://t.co/9JA7P0G9dT#ChartoftheDay #newsletter #AI #search pic.twitter.com/kILtVkRxZ3

— EMARKETER (@eMarketer) July 25, 2025

Sam Altman says it’s insane that banks still accept voice prints for authentication.

AI has already broken most of the systems we use to prove who we are, and we’re sleepwalking into a synthetic fraud crisis.

“Right now it’s a voice call. Soon it’s gonna be video. It’ll be… pic.twitter.com/iqMaCjQpKG

— vitrupo (@vitrupo) July 23, 2025

Noteworthy subject lines

YETI, 7/17 – Support Kerr County, Texas.
Abercrombie, 7/24 – Have a Euro summer.
Levi’s, 7/19 – How to maximize your staple pieces
Spirit Halloween, 7/24 – 🚨 Krampus RETURNS
Dell Technologies, 7/9 – Black Friday in July savings inside.
Home Depot, 7/2 – Ready for the 4th of July? ♨️🎆😎
AutoZone, 7/4 – 🇺🇸 Road Trips & Rocket’s Red Glare – Let’s Go
Harley-Davidson, 7/4 – Freedom rides on two wheels
IKEA Family, 7/14 – Cramming. Not good for studying or for storage.
IKEA Family, 7/21 – Declutter your dorm with IKEA designers! 📚 🙌 😎
Wayfair, 7/20 – ⏱️Plus DORM DEALS ⏱️ Less than 24 HOURS ⏱️
Michaels, 7/22 – 🌈 ✏️ 🍎 Make back-to-school a celebration with awesome supplies and DIYs
DSW, 7/18 – It takes a village: 20% off for teachers & parents >>>
Staples, 7/3 – Got your 🧑‍🏫📝? Activate for 30% back today!
J.Crew, 7/21 – Too hot to think? Wear these dresses…
Duluth Trading, 7/20 – 25% OFF Heat-Beatin’ Gear!
Chubbies, 7/7 – Trunks So Good, You’ll Skip the Shirt
Uncommon Goods, 7/21 – The coolest backyard this summer? Yours.
VS PINK, 7/29 – We Live for a Comfy-Cute Moment
DSW, 7/21 – INSIDE: 6 NEW Fall Trends 👠👟🐆🤎🍂
Michaels, 7/8 – Warning: may cause extreme home envy! 😍
Williams Sonoma, 7/28 – Introducing Lotus: professional-grade appliances for your kitchen
Victoria’s Secret, 7/24 – Bras So Good, We Sell 1 Every 5 Seconds
The Metropolitan Museum of Art, 7/17 – Closing Soon at The Met
Fanatics.com, 7/29 – Take a Fanatics survey for a chance to win $100 in FanCash!
Fandango, 7/3 – The Rotten Tomatoes App Is Here 🎉
Gap App Exclusive, 7/24 – We’re thanking you with 50% off

New posts on EmailMarketingRules.com

How to Use AI Subject Line and Copywriting Tools Successfully

Key Lead Nurturing Campaigns by Industry

The AI ROI Killer Lurking in Your Architecture: Data Access Charges

How One Button Can Reduce Email Unsubscribes by 80%

The Unsubscribe Experience Is Part of CX. Treat It That Way.

The Last Word on June 2025