The Last Word on August 2025

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Power of Default: Why Doing Nothing Still Gets Results — and When It Crosses the Line (Kath Pay)

Psychology-Powered Email Marketing (Rob Voase)

Intelligence at Scale: Data Monetization in the Age of Gen AI (McKinsey)

How Changing Our Email Newsletter Frequency Boosted Engagement by 500% [Case Study] (Only Influencers)

Insightful & entertaining social posts

Your ESP service provider tells you one thing, your consultant tells you another… Who are you going to listen to? pic.twitter.com/935xv7OTxh

— Keith Kouzmanoff (@emailmp) August 7, 2025

This is your annual reminder that there are thousands of people trying to read emails that look like this on plane wifi.

Using HTML text requires a little more thinking and compromise when it comes to design and fonts, but it’s worth it.

P.S. the @emaillove Figma Plugin lets… pic.twitter.com/LE9bAO7H5C

— Andrew King 📬 (@akingkiwi) August 20, 2025

Before coins clinked of stone, copper and gold, humanity traded on trust. Turns out? Well, trust is still and will always be, “the strongest currency in circulation.” 💪 make sure your email looks, taste, smells of the sweetest perfume, called trust.

— Keith Kouzmanoff (@emailmp) August 28, 2025

Noteworthy subject lines

GameStop, 8/7 – 🚨 🔜 Pokémon Legends: Z-A is coming soon! Pre-order today!
adidas, 8/3 – adidas x Minecraft: Every new world needs an explorer
Uncommon Goods, 8/20 – Yes, it’s early. But not *too* early.
Gap Labor Day Event, 8/31 – GapJeans 101
J.Crew, 8/6 – Order soon to get your Labor Day weekend outfits in time!
Eddie Bauer, 8/6 – Three Days Only! Save On Summer Essentials ☀️😎
Pacsun, 8/14 – Fit Check: HoCo 2025 Edition
Panty Party 🎃 at VS PINK, 8/27 – 8/$38 Panties Is On (F)right Now 🧟‍♀️
IKEA Family, 8/13 – Boo! 👻 Explore our new Halloween collection – costumes optional! 🎃 🦇
BARK X Peanuts, 8/30 – There’s still time to fetch Peanuts© Halloween
Macy’s, 8/30 – Up to 60% off go-tos for National Beach Day 🏖️
Neiman Marcus, 8/20 – Shop fall trends, beauty, fragrance & earn a gift card
Everlane, 8/7 – The Utility Family Just Got Bigger
Staples, 8/13 – 📍 $89 AirTag trackers — don’t lose this deal.
Uncommon Goods, 8/5 – You won’t find these on Amazon
Urban Outfitters, 8/21 – outlook good: new BAGGU exclusives 🎱
MoMA Design Store, 8/25 – Take a Break from Digital
Columbia, 8/16 – PFG: pretty f’ing good.
Banana Republic App, 8/27 – One. Day. Only. App exclusive early access
Everlane, 8/8 – Cleaner, Washable Silk
LEGO® News, 8/29 – Hedwig™ has a letter for you…
Levi’s, 8/7 – BEYONCÉ X LEVI’S® COLLECTION IS HERE
adidas, 8/31 – adiclub, something exciting is coming 👀

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The Last Word on July 2025