The Last Word on April 2018

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Google to launch new Gmail design in the coming weeks (The Verge)

Gmail Testing Subject Line Images with Promotion Cards (FreshInbox)

Insightful & entertaining tweets

Noteworthy subject lines

Saks Fifth Avenue, 4/18 – Gifts for everyone and their mother…
Vera Bradley, 4/28 – Inside: lightweight gifts that will brighten Mom’s summer travels., 4/5 – Mother’s Day Preview Sale – Save Up to 30%
FansEdge, 4/1 – Free Shipping = HOME RUN To Start Your Season!
Anthropologie, 4/1 – Bring flowers to your Sunday Celebration
Miracle-Gro, 4/2 – Expert advice for your veggie garden plan
Lowe’s, 4/7 – Get to Mowing, Trimming and Grilling. It’s Outdoors Season
Jetsetter, 4/11 – Countdown to Summer: 9 Incredible Trips to Book Now
Saks Fifth Avenue, 4/28 – Postcard-worthy prints for your vacation
Miracle-Gro, 4/23 – Got a shady plan?
Sony Electronics, 4/12 – Tips on Shooting Sunsets, Perfecting Puppy Portraits, and More
Hayneedle, 4/12 – Balancing act: 5 basics of feng shui …
Barneys New York, 4/18 – Find Your Perfect Face Mask
Brooks Brothers, 4/7 – We’re 200! (But we don’t feel like it.) 18.18% off through tomorrow to celebrate
ToysRUs, 4/5 – All Our Stores Are Closing…Everything Must Go, Go, GO!
Apple, 4/3 – Introducing the new iPad.
NFLshop, 4/12 – The Official 2018 Draft Headwear Collection Is Here
Gap, 4/21 – 2 convenient subscription boxes, 1 happy little one
Chili’s, 4/1 – Chad, what are you waiting for? Join for FREE chips & salsa every visit!, 4/5 – Win an All-Inclusive Trip to Germany from Deuter.
REI, 4/12 – Let’s Raise the Bar on Sustainable Gear
RH, 4/1 – Experience the Salvaged Wood Collection. 100-Year-Old timbers, Reimagined.
Pier 1 Imports, 4/4 – That pillow, this rug and that painting. Done.
West Elm, 4/28 – Window shopping? Find the perfect curtains!
Kate Spade, 4/18 – yes, this bag fits that
UncommonGoods, 4/30 – No Pants, No Problem
Hasbro, 4/2 – ATTN Star Wars fans! It’s now or never for the first HasLab campaign
Victoria’s Secret, 4/21 – FREE $$$ inside (AKA $aturday $core!)
ThinkGeeks, 4/12 – How do you organize a space party? You planet
American Red Cross, 4/6 – Jen’s confession
UncommonGoods, 4/11 – When Mom & Dad Are Your Co-Workers
Banana Republic, 4/12 – The new way to wear a sweater
ModCloth, 4/14 – Embroidery, bikes, and lots of likes.

New posts on

Report: 2018 State of Email Workflows

Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Webinar Recording and Q&A: The State of Email in 2018

The Best of the 2017 State of Email Survey Research Series

3 Thank Yous from the EEC’s Thought Leader of the Year

The Last Word on March 2018

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