The Introduction to ‘Email Marketing Rules’

I’m very pleased to share with you the introduction to my new book, Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts, which is about the best practices that lead to spectacular results, while steering you clear of trouble. I feel that too many people don’t understand what best practices really are, which is understandable given the increasing amount of misinformation and misdirection out there from those who are against best practices. Here is where I stand on the issue:

>>To preview even more of the book, visit the book’s product page on and click on the book cover to LOOK INSIDE.

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