Smoothing Out the Mobile Email Journey
Because of the slow and uneven adoption of mobile-friendly email and website designs, subscribers are encountering significant challenges as they make the journey from receiving an email to interacting with content on email landing pages. There are currently many instances when subscribers go from a mobile-friendly environment to a mobile-unfriendly one, and vice versa.
In this article for Retail Online Integration, I share research and discuss the trends around mobile-friendly email and landing page design.
The bottom line is that 55% of B2C brands either send mobile-friendly emails or have mobile-friendly landing pages, which creates a jarring mobile experience. It’s time to sync up those two elements so subscribers can enjoy a smooth and consistent journey from email to website. Black Friday is just three months away, so there’s no time to waste.