Mobile-Friendly Landing Pages Must Still Be Email-Friendly

View this 2/14/13 HP email on PinterestWhile creating mobile-friendly landing pages, it’s important not to forget to maintain a smooth handoff from email to landing page. That email click should take you to a webpage where you immediately find what you’re expecting.

Here is a telling example of how mobile can cause this kind of landing page disconnect…

>> Read the entire post on the ExactTarget Blog

>> View HP example on Pinterest

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