Litmus Live Week: The Factors that Affect Email Deliverability
Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week.
To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that affect sender reputations and detailed exactly what is included in each factor. Because email marketing is constantly evolving, I also pointed out how each of the factors has changed over the years and debunked some myths about deliverability.
Litmus has now made the on-demand recordings of 60 Litmus Live Week session available for free viewing, including my own session on email deliverability. Check out my session, which begins at the 5:36 mark, to gain a clear understanding of exactly what actions to take and which to avoid in order to have your emails reach your subscribers’ inboxes more consistently.