Infographic: Shopping Cart Abandonment Email Opportunities
During the key shopping month of December, we clicked through the promotional emails sent by more than 100 major online retailers and filled our shopping carts with more than $100 of merchandise. Then we walked away, closing our browser after each shopping session.
What happened next shows that there are great opportunities for not only more brands to use cart abandonment emails, but for existing users to further optimize their programs. Here are all the details about current trends, along with advice on how to increase the performance of your cart abandonment emails: