Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2
Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app.
In this second in a two-part series, Simms asks us:
What advice do you have for email marketers that may be panicking because of Inbox or ready to seize the new opportunities presented?
After a decade of inbox staleness, the email channel has evolved quite a bit over the past few years – what’s next?