Email Marketing RulesSept. 2013 B2C Email Volume Mixed: Retailers Sent 16.4 per Subscriber, Non-Retailers 6.1
During September, retailers sent each of their subscribers 16.4 promotional emails on average, up 1% from August. Non-retailers sent 6.1 promotional emails on average, down 1% from August.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update on the ExactTarget Blog…
>>Email Marketing Holiday Calendar 2013: September Review & October Preview
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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