Sept. 2013 B2C Email Volume Mixed: Retailers Sent 16.4 per Subscriber, Non-Retailers 6.1
During September, retailers sent each of their subscribers 16.4 promotional emails on average, up 1% from August. Non-retailers sent 6.1 promotional emails on average, down 1% from August.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update on the ExactTarget Blog…