B2B Forum Presentation: Inbox Optimization
Consumers opt-out and report emails as spam for a wide range of reasons, only one of which is a lack of permission. That’s because while permission is needed to be welcome in the inbox, sending functional emails with relevant content is needed to stay welcome.
In our session at MarketingProfs’ B2B Forum in Boston, Litmus VP of Marketing Justine Jordan and I shared new research into consumer email behavior and tips on how to stay in subscribers’ good graces.
In addition to the information we discussed during our presentation, we also shared a workbook to help marketers create better campaigns that fulfill the Hierarchy of Subscriber Needs, plus links to a lot of resources where you can dive deeper into a topic.