4 Ways Brands Go Wrong With Digital Marketing Metrics

4 Ways Brands Go Wrong With Digital Marketing Metrics

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights.

That’s because the end of third-party cookies, the introduction of Mail Privacy Protection (MPP) by Apple, the rise of omnichannel shopping, and other developments have made it harder to see the insights hiding in your data. All of those changes are highlighting the deficiencies in how digital marketers are currently using their metrics.

Let’s talk about four such deficiencies.

>> Read the full article on CMSWire.com

Comments are closed.

Follow

Get every new post delivered to your Inbox

Join other followers