120 Email Marketing Rules to Live By

Email marketing offers unparalleled reach, acceptance, and effectiveness. Going hand-in-hand with that, however, is that it’s a well-established channel with well-defined norms and behaviors.

In Part 1 of my book, Email Marketing Rules, I break down email marketing into 120 easy-to-understand rules, the first 11 of which are essential to follow while the remaining 109 are highly recommended. While I go into detail about each rule in the book, I’ve pulled out the top-line rules here in this presentation.  Use it as a checklist to see if your program is on the right track and tweet your favorite rules.

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