Email Marketing Rules120 Email Marketing Rules to Live By
Email marketing offers unparalleled reach, acceptance, and effectiveness. Going hand-in-hand with that, however, is that it’s a well-established channel with well-defined norms and behaviors.
In Part 1 of my book, Email Marketing Rules, I break down email marketing into 120 easy-to-understand rules, the first 11 of which are essential to follow while the remaining 109 are highly recommended. While I go into detail about each rule in the book, I’ve pulled out the top-line rules here in this presentation. Use it as a checklist to see if your program is on the right track and tweet your favorite rules.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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