The State of Email Marketing Is…

View all of Chad's MediaPost column…strong, but could be stronger, according to the finding of our 2014 State of Marketing report, which surveyed more than 2,500 marketers. First, the testaments to email’s strength:

Eighty-eight percent of marketers use email marketing and another 9% said they plan to launch an email program this year. Only 3% said they don’t plan on using email marketing.

Sixty-eight percent of marketers believe that email marketing is core to their business. That’s an impressive endorsement of the channel.

Fifty-eight percent of marketers plan on increasing their spending on email marketing this year. Only data & analytics (61%) and marketing automation (60%) rated higher as spending priorities.

But marketers’ key priorities clearly revealed two chief opportunities…

>> Read my entire Email Insider column on MediaPost.com

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