The Last Word on October 2019

Posted by Chad S. White on November 7, 2019

Must-read articles, posts & reports

How not to get people to open your emails (Email Geeks Slack)

Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers)

Consumers Want Emails From Brands to Be Less Promotional and More Informative (AdWeek)

How Gmail beat Yahoo and Hotmail to dominate consumer email (CNBC)

Insightful & entertaining tweets

“Outlook is still basically an asshole. And if Outlook’s an asshole I can’t begin to talk about what Lotus Notes is.” 😂@DastardlyBeard at #EISConf

— Kait Creamer (@KaitCreamer) October 16, 2019

this is why you get yourself a good email developer/marketer who knows how to make emails with live text #emailgeeks pic.twitter.com/vBMdcRjHZx

— ryan – 🍁🏳️‍🌈💌 (@kokuou) October 16, 2019

“The enemy of success is not failure…it’s comfort.” – @michellepoler of @HelloFears #optin19 #hellofears

— SparkPost (@SparkPost) October 30, 2019

Noteworthy subject lines

Zales, 10/15 – Make It Meaningful: Design the Perfect Gift 🎁
Home Depot, 10/24 – Special Values Inside | Vote: How do you do the holidays?
Macy’s, 10/30 – Holiday gift ideas so good, we had to share now
Banana Republic, 10/29 — ✨ Introducing Holiday 2019 ✨
Zales, 10/17 – It’s Poptober! Are You Ready to Pop the Question?
Michaels, 10/30 – Not Ready for Fright Night!? 👻 Get Easy Last-Minute Costumes & More!
Petco, 10/24 — 🕷️ Nothing ScArIeR than pests…
Quiksilver, 10/11 – Congrats Jeremy Flores – Winner Of The 2019 Quiksilver Pro France
Dick’s Sporting Goods, 10/15 – Washington Is Going to the WORLD SERIES!
Saks Fifth Avenue, 10/9 – What to wear to all your fall activities
Nordstrom, 10/24 – It’s sweater season
Banana Republic, 10/2 – Fall in love with new turtlenecks
Express, 10/2 – Blazer + turtleneck + utility pants = 💯
Express, 10/9 – COLOR CRUSH: 😍 💎 Jewel tones
Williams Sonoma, 10/8 — 🥐 Made by Hand, Shipped for Free
Lane Bryant, 10/24 — 👖 👖 👖 FINAL HOURS! 👖 👖 👖
Kohl’s, 10/15 – Hello, new shoes! (It’s the Semi-Annual Shoe Event) 👟👢👞 👠
Foot Locker, 10/15 – Fleece of mind 🧘
Marshalls, 10/15 – It’s coat season!
Nordstrom, 10/15 – The 3 shoe trends to wear right now
Target, 10/2 – Revive a room during our home SALE.
Petco, 10/15 – 30% off to stay while we fetch
Olive Garden, 10/3 — $1 Kids Meal = Family night out for less!
VS PINK, 10/15 – FREE BEANIE & SCARF + 25% off with your STUDENT ID!
Victoria’s Secret, 10/15 – A bra so Incredible, it sold out in a week!
Foot Locker, 10/23 – Nike Kyrie 5 🍍 launches on 10.24
Gap, 10/13 – Hint: codes GAPFALL & WARMUP are inside
Saks Fifth Avenue, 10/28 – On the download: enjoy 15% off when you shop on our app
Express, 10/2 – This unlikely combo will turn you into a print-mix master
Michaels, 10/9 – Maker Spotlight! Learn How the Makers You Love #MakeItWithMichaels
Victoria’s Secret, 10/2 – The best things come in pairs…