Email List Churn: How to Reduce Both Passive & Active Opt-Outs
It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business.
In this post, our email marketing consultants talk about:
- The 2 kinds of email list churn: passive opt-outs and active opt-outs
- 17 reasons why subscribers opt-out, recognizing that some are out of your control while others can be mitigated
- 8 strategies for reducing email list churn—early on, in the middle, and at the end of the email relationship
For a full discussion of all of that…