3 Things that Are Already Different About This Holiday Season

View all of Chad's MediaPost columnEvery holiday season is a little different when it comes to retailers’ email marketing. Here are a few things that are already different about this year’s:

Stronger Holiday Messaging Early

After late-July’s “Christmas in July” messaging, there’s a long break before retailers start sending significant holiday messaging again in September. This messaging tends to be banners and other secondary messaging. However, this year starting in late September there was a noticeable trend toward retailers sending full, dedicated emails about the holiday season. This trend continued into October, when…

>> Read my entire Email Insider column on MediaPost.com

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