On-Demand Webinar: The Email Subscriber Lifecycle

Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from…

On-Demand Webinar: The Hierarchy of Subscriber Needs

The Hierarchy of Subscriber Needs webinar

The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs…

EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

EmailTalk Podcast episode with Chad White

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email…

Webinar on Aug. 26: The Most Critical Email Deliverability Questions

The Most Critical Email Deliverability Questions webinar on Aug. 26

The most critical email deliverability questions are YOUR QUESTIONS. Join Oracle CX Marketing Consulting’s Email Deliverability Services team for this attendee-driven webinar as they answer your questions about any of the issues that fall under the umbrella of email deliverability. For example, they can answer your questions about inbox placement, sender reputation,…

On-Demand Webinar: The Questions to Ask Instead about Email Marketing ROI

The Questions to Ask Instead - Email Marketing ROI on-demand webinar

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A…

On-Demand Webinar: Keep Optimizing Email Marketing Webinar

Keep Optimizing On-Demand Webinar

As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday…

On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season

Choosing the Best Days to Send Email Campaigns This Holiday Season

This holiday season has the potential to be one of the most turbulent and high stakes in decades. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming these…

The Last Word on July 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me…

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