The Good News and the Bad News about Email Marketing’s ROI

The ROI for Email Marketing: The Good News and the Bad News

Email marketing’s return on investment is 38:1 on average, according to a Litmus survey of 372 marketers worldwide. That’s both good news and bad news… [Tweet this] The good news is… That’s a ringing endorsement of email’s acceptance among consumers, its targeting and personalization capabilities, and its business utility. By most measures,…

Really Good Emails Podcast: Email Benchmarks

In Episode 2 of the new Really Good Emails Podcast, Matt Helbig and Mike Nelson dig into the results of their 2018 Email Industry Conditions study, which is based on survey responses from more than a thousand people in the industry. They talk about some of the most interesting stats—including team sizes,…

EEC: The Email Marketing Industry Needs to Think of Itself in Broader Terms

Email marketing has changed profoundly over the last 10 years, but I don’t know that the email marketing industry has fully recognized the impact. We still talk a lot about “email service providers” and “email marketers,” which may be limiting our audience and limiting our ability to educate and rally the industry….

Hard Learned Lessons from Giving 100+ Talks and Webinars

Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars

At Litmus, we pride ourselves on having lots of first-time speakers at our Litmus Live conferences in Boston, San Francisco, and London. To help put these very talented—but often very nervous—email marketing experts at ease, we do everything we can to provide them with the information they need to make their sessions…

The Last Word on July 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email still public’s preferred marketing channel, even after GDPR (The Drum) Email Design for Subscribers with ADHD (iContact) The Great Email Escape (Return Path) Get the Attention and Investment Your Email Program…

KoMarketing: Email Content Planning is Critical Step for Campaigns

Email content planning is becoming more sophisticated and more of a focus at many email marketing programs, according to the findings of Litmus’ 2018 State of Email Workflows report. Krystle Vermes of KoMarketing and I recently spoke about this trend. She asks me… More than half of marketers now say they use a…

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