The Evolution of Email Marketing: Past and Future

Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…

Happy Holidays from My Family to Yours

’Twas two nights before Christmas, and as I slept in my bed, Not a worry was stirring inside my tired head. For our stockings were hung by our chimney with care, And our tree was adored so that no spot was bare, With popcorn on string and balls made of glass And…

Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

3 Reasons to Take the 2017 State of Email Survey

For the 2nd year, we’re surveying savvy marketers like you to find out how you plan, create, and send your email campaigns. Here are three reasons why you should participate in the 2017 State of Email Survey: The survey will get you thinking critically about every facet of your email marketing program—from…

5 Reasons List-Unsubscribe Concerns Are Overblown

Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here are 5 reasons why marketers shouldn’t panic… Unsubscribes are not inherently bad, since they don’t harm deliverability and may not harm revenue. Brands have made it…

How the Pros Turn Marketing Analytics into Effective Marketing Strategies

An understanding of marketing analytics is key for brands to get the answers they need to attract and serve customers well. To get a holistic perspective on how marketers can use analytics wisely for email marketing, SEO, conversion, pay-per-click advertising, social media marketing, Alexa spoke with me and: Eric Enge, CEO at…

15 Industry Experts Share Their #1 Email List Building Tactic

With email lists losing generally around one-third of their subscribers every year, brands must be rebuilding their lists constantly—ideally adding new subscribers at a faster rate than they’re losing them, and ideally adding subscribers with a lifetime value that’s at least as high as the subscribers they’re losing. With list building being…

17 Ecommerce Marketing Trends for 2017

Ometria asked me and 16 other experts what we thought would be big in ecommerce marketing in 2017. Predicted trends included a focus on content, understanding customer journeys, the rise of social commerce, a consolidation of retailers’ technology stack, and more. My prediction about e-commerce marketing next year centers around broadcast vs….

The Last Word on November 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Study finds e-retailers are making it more difficult to unsubscribe from emails (Marketing Land) Why People Open Emails (Backed by Research) (MailMunch) Measuring success in email – we’re doing it wrong (Medium)…

7 Email Marketing Predictions for 2017

With 2017 just around the corner, Campaign Monitor sought predictions for the New Year from me and six other email marketing experts: Alex Williams, Trendline Interactive Matthew Smith, Really Good Emails Daniel Codella, ZURB Andrea Wildt, Campaign Monitor Jordie Van Rijn, Email Monday Ros Hodgekiss, Campaign Monitor My prediction centers around automation…

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