Video in Email: Full of Problems and Promise
Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must.
The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still holds great promise and marketers are excited about the idea of it, as much as the reality of it lets them down.
In addition to polling marketers about their usage of video in email, we interviewed three email experts, asking them what they see as the challenges and opportunities around this email element.