Unroll.Me Is a Promotions Tab in an Email
Unroll.Me is the kind of service that makes email marketers nervous. It facilitates unsubscribes and bundles messages from multiple brands into a single daily email digest, and its user base has quickly grown to more than 720,000.
However, there’s no reason for alarm. We’ve seen this before. Unroll.Me is quite similar to Gmail’s Promotions tab, which in general has had a positive effect on email marketing.
I recently spoke with Direct Marketing News Associate Editor Elyse Dupre about Unroll.Me and how marketers shouldn’t worry, but should expect the service’s growth to drive other changes in our industry.