Holistic Email Marketing: The State of Retail Email Subscribe Forms in 2018
With GDPR going into effect in May, many brands are having to make changes to their email sign-up processes to become compliant. But since you’re touching all of your subscriber acquisition sources anyway, why not optimize them so that they perform better?
The State of Retail Email Subscribe Forms in 2018 from Holistic Email Marketing and Pure360 will help you benchmark your email signup process and identify opportunities to improve. The report examines the subscription practices of 80 retailers, and includes advice and commentary from me and Komal Helyer of Pure360, Jordie van Rijn of Emailmonday, Jo Crawford of Mr. Porter, Kate Barrett of eFocus Marketing, Ian Rhodes of Ecommerce Growth Co., and Ben Davis of Econsultancy.
The report includes interesting findings on email signup form fields, signup calls-to-action, and much more. It includes some particularly novel advice around email consent when unchecked boxes are a requirement.
I encourage you to check it out. You’ll be sure to find a few tactics that will help you with compliance and boosting your list growth.