Getting Subscribers One Click Closer to Checkout

July 3, 2014 Barneys New York emailThe more you ask of consumers the less likely they are to give you what you want. That’s why email signup forms perform best when they are short. That’s why bloated checkout processes don’t work well (and why Amazon patented the 1-click checkout). And it’s also why you should keep the number of clicks between an email call-to-action and checkout as short as possible.

Too many emails put too many clicks between that first click in an email and the last click confirming an order. Getting subscribers just one click closer to checkout can significantly impact conversion rates.

For email designs, that’s means three things: First,…

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