Getting Email Out of the Friend Zone

Direct Marketing NewsEmail may be a fairly mature channel, but it still outshines other newer, sexier channels like mobile and social. In the fact, the emergence of those channels has only strengthened email, cementing it as the power retention marketing channel.

In this interview with Elyse Dupre of DM News, I make the case that email marketing has lost none of its luster and share some advice on how to get the most out of your program.

>> Read the interview on

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