Email Marketing RulesGetting Email Out of the Friend Zone
Email may be a fairly mature channel, but it still outshines other newer, sexier channels like mobile and social. In the fact, the emergence of those channels has only strengthened email, cementing it as the power retention marketing channel.
In this interview with Elyse Dupre of DM News, I make the case that email marketing has lost none of its luster and share some advice on how to get the most out of your program.
>> Read the interview on DMNews.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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