Email Marketing Font Stacks: Defining Your Font-Family
Picking fonts for the HTML or live text in your marketing emails isn’t like picking fonts for a direct mail piece, which allows for nearly infinite choices. The spectrum of inboxes across which your emails are viewed by your subscribers place limitations on your font options. At the same time, the richness of the email channel provides vastly more choices than social media, push, and SMS channels—which tend not to give you any font choices at all.
How do you make the most of email’s font options? How do you avoid problems? Let’s start to answer those questions by understanding the 5 kinds of email fonts.