Continued Marketing Investments More Vital Now than during Past Downturns
When times get tough, brands rely even more on their marketing efforts. That’s because, as everyone knows, it’s far easier to generate sales from existing customers than to acquire new ones. As we head into an expected downcycle with reduced advertising spending, companies will need to mitigate the contraction in sales through increased marketing efforts.
But that’s not the only reason to accelerate your marketing spend during this particular downturn. Here are four others…
>> Read the full post on Oracle’s Modern Marketing Blog