Email Marketing RulesAI & the Future of Email Marketing
At the same time that email marketers are using AI to transform their email programs, inbox providers are using AI to transform the inbox experience. In this hour-long on-demand webinar, Ortto’s Head of Email Deliverability, Travis Hazlewood, and I discuss the impact of all of these inbox changes on marketers and their email deliverability.
We discuss:
- How Gmail, Yahoo Mail, and Apple Mail are replacing brand-crafted preview text and subject lines with AI-generated summaries, and how brand-crafted email content is being pushed out of the preview pane by Gmail’s Deal Cards and other AI-generated content
- How inbox providers are introducing more features that disrupt the traditional “last in, on top” chronological arrange of emails in inboxes
- How these changes are impacting deliverability and changing the email deliverability equation
Travis and I close out the on-demand webinar by each offering advice on how marketers should respond to these inbox changes.
>> Watch on the on-demand webinar on YouTube
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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