5 Ways to Improve Your Cart Abandonment Emails

View all of Chad's MediaPost columnShopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful. Our most recent research into cart abandonment emails shows that there are five clear opportunities to strengthen them:

1. Send Quickly.

For most consumer purchases, the effectiveness of cart abandonment emails diminishes the longer the delay between the abandonment of the cart and the arrival of the triggered message. This is particularly true during the holiday season and during the run-up to Mother’s Day, Father’s Day and other holidays, when the time of consideration of much shorter than usual.

Our research found that 52% of cart abandonment emails…

>> Read my entire Email Insider column on MediaPost.com

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