Welcome Email Best Practices

Welcome Email Best Practices - Making a Great First Impression

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible.

Here are seven best practices to follow:

  1. Send welcomes immediately.
  2. Ask new subscribers to do something high-value.
  3. Keep your copy and design focused.
  4. Use a welcome email series.
  5. Send different welcome emails based on the acquisition source.
  6. QA and optimize your welcomes often.
  7. Seasonally update your welcomes.

For a full discussion of each of those recommendations, including advice from our digital marketing consultants…

>> Read the entire post on Oracle’s Modern Marketing Blog

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