The 3 Pitfalls of Offline Opt-ins

Home Depot pin pad opt-inOffline email signups offer many opportunities to lose a perfectly good subscriber through poor process. Shoppers at your stores, patrons at your restaurants, and visitors at your conference booths make great subscribers. The challenge is accurately collecting email addresses in these environments.

Avoid these three offline opt-in pitfalls:

  1. Transcription, especially without verification.
  2. Not setting the right expectations.
  3. Handing out immediate rewards for email addresses.

For all the details and examples…

>> Read the entire post on the ExactTarget Blog

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