Quick Email Marketing Wins in 2015

View all of Chad's MediaPost columnsGoing into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return:

  • Optimize your snippet text
  • Implement predictive intelligence for personalized recommendations
  • Add defensive design elements to your email templates
  • Test special characters in your subject lines
  • Expand your A/B testing beyond subject lines
  • Selectively remarket to non-openers
  • Add the opt-down option to your unsubscribe page or preference center
  • Re-permission your chronically inactive subscribers
  • Take inventory of and review your triggered emails

>> Read the entire column on MediaPost.com

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