New Research: Numerous Emails Unsent Due to Opt-In Breakdowns and Delays

Read the entire post on the ExactTarget Blog

In our new report, Retail Touchpoints Optimized, we found that 16% of retailers did not honor opt-ins and another 9% took more than two weeks to honor opt-ins that took place via their homepages. Consumers who sign up for email via your website are consistently your most valuable subscribers, so these breakdowns and delays are very costly.

To help quantify the opportunity cost of these problems, we are going to compare the average monthly volume among 106 top online retailers to the number of emails they sent during the first 30 days following signup by various groups…

>> Read the entire post on the ExactTarget Blog

 

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