I Wasn’t Always Proud to Be in Email Marketing

I Used to Be Ashamed of Being in Email MarketingI have a confession: I wasn’t always proud to be a part of the email marketing industry.

Shortly after making the jump from journalism to email marketing in the mid-2000s, I was at a party with my wife and told a new acquaintance that I was in email marketing. “Oh, so you’re the one that sends me all that spam?” he retorted. He was obnoxious, but his words really crushed my pride. At future parties, I was simply “in marketing” and would transition to other, safer topics.

But things are different now. I know I’ve made a very smart decision to be a part of this strong, important, dynamic industry—and what’s better is that now a lot more people are starting to realize how amazing and powerful email marketing is.

>> Read the full post on the Litmus blog

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